MEQ’s mission is to revolutionise the animal protein industry, with a specialisation in red meat. 

They provide cutting-edge solutions that harness early, objective data, benefiting everyone from breeders to consumers. 

Currently, their portfolio includes four primary innovative technical solutions: MEQ Live, MEQ Probe, MEQ Insights, and MEQ Camera. Their primary focus is on live cattle and carcass evaluation in the Sheep and Beef sectors. 

These innovative technologies enable the application and utilisation of data to unlock new customer value. Through their solutions, they are transforming the red meat industry and building a more sustainable future, fostering a transparent and nutritionally rich red meat sector for both businesses and consumers.