The Yawuru people are the traditional owners of the lands and waters in and around Rubibi (the town of Broome) from Bangarangara to the yalimban (south) to Wirrjinmirr (Willie Creek) to the guniyan (north), and banu (east) covering Roebuck Plains and Thangoo pastoral leases, in the Kimberley region of northern Western Australia.

Yawuru is committed to a vision of an inclusive and sustainable economy and enabling Yawuru and other Aboriginal people to become active and prosperous participants in the region. The NBY vision incorporates commercial success with the renaissance of Yawuru cultural values and practices, embodied in the philosophy of ‘mabu liyan’ (good spirit) which is a holistic understanding of positive wellbeing that incorporates personal, social and environmental aspects that contribute to a good life.